Lili Rodriguez: Alpha Dog

A cultural anthropologist as well as a market researcher, Lili’s life has been dedicated to understanding why people think, feel and act the way they do. Before founding RABID Research & Strategic Planning, Lili was Director of Strategic/Account Planning at major NYC ad agencies for a total of 10 years, and has been in the market research and advertising businesses for longer than she’d care to admit in print.

Scott Cheyne: Pit Bull

Scott cut his teeth in the ad biz. As an Account Planner, he learned the importance of understanding consumer wants and needs. After six years honing his marketing and research skills in agency kennels under the tutelage of Lili Rodriguez, Scott took his pedigree to the next level, joining Lili as a founding partner of RABID Research & Strategic Planning. In addition to being an accomplished group moderator, Scott specializes in Ethnographic and observational research.