We’re agile. We’re versatile. And we tackle a wide range of different types of projects. The only thing they have in common is that they call for a qualitative approach.

What we do best:

• Communications testing (including website and other digital communication)
• New product concept development and testing
• Brand positioning and re-positioning studies
• Deep dives into the lifestyles, values and attitudes of segments

Tools & techniques

In addition to the conventional qualitative tools and techniques (e.g., projective exercises, collage work, story telling, etc.) we have a few tools that are not so conventional:

Real ethnographic research
• Longitudinal research (including facilitation of MROC’s)
• Hybrid qualitative studies
• Immersion events

Curious? Give RABID a call and we’ll be happy to come by and show you our stuff!